A new study shows U.S. President Barack Obama is still by far the most followed world leader on Twitter, but Pope Francis is considered the most influential by the number of his messages retweeted.
The annual Twiplomacy analysis of Twitter accounts released by Burson-Marsteller shows nearly 57 million people following Obama, up from 44 million last year. Pope Francis was next with 19.5 million followers on nine language accounts, up from 14 million in 2014.
Indian Prime Minister Narendra Modi had nearly 11 million followers, Turkish President Recep Tayyip Erdogan had more than 6 million, and the White House had almost 6 million followers.
Pope Francis’ words were spread widest, with an average of 9,929 retweets per tweet, compared to Obama in fourth place with 1,210
Another finding from the study is that Spanish is the Most Tweeted Language
World leaders tweet in 54 different languages, and English is by far the lingua franca of digital diplomacy. However, the 74 Spanish language accounts are far more prolific, making Spanish the most tweeted language among world leaders.
French is the third most-used language , followed by Arabic, Russian, Portuguese, Ukrainian, Turkish, Croatian, Bahasa Indonesian, Korean, Japanese, and German.