Celebrity trademarks What Would Jesus Do

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ONLY in America? US actor and director Tyler Perry has won a long trademark battle for the phrase What Would Jesus Do, defeating a reality television series star who sought to use the trademark for a Christian reality show.

The result ends a long and bitter court battle between the actor-director and Kim ‘Poprah’ Kearney, a reality TV star best known for an appearance of I Want To Work For Diddy on VH1.

Kearney had filed for the trademark of What Would Jesus Do in January 2008 order to make a Christian reality series.

Then in May of that year Tyler Perry Studios filed to secure the same trademark in order to use it for films, musicals and television series, according to The Guardian.

Perry’s work has been praised by Oprah Winfrey,

The origins of the English phrase’s popular usage can be traced to an 1896 book by minister Charles Sheldon, spreading like catchy, evangelical wildfire a century later across sermons and accessories including wristbands and even teddy bears in the 1990s. It apparently wasn’t until 2008 that someone thought to register this soul-searching moral imperative as a mark for entertainment

No, Tyler Perry did not coin this phrase. (Nor did Kearney.) But evidently, according to the U.S. Patent and Trademark Office, that doesn’t matter.

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8 thoughts on “Celebrity trademarks What Would Jesus Do

  1. I think opportunist who patent items that do not belong to them should be ridiculed at the least. They stifle development of ideas.

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      • Actually you will find many ideas in the Quran that scientists are only finding out today,

        Surah Anbiya 21:104:
        “The Day that We roll up the heavens like a scroll rolled up for books (completed),- even as We produced the first creation, so shall We produce a new one: a promise We have undertaken: truly shall We fulfil it.”

        The Arabic word used for “heavens” is: “samaa,” (*)(*) which has 3 meanings which are: “Heaven” or “Universe,” or “Sky.” Here, it can mean “Heavens” as well as “Universe.” Moreover, the Arabic word used for “rolled” in this verse is: “rolled,” or “fold.” (*) The Arabic word used for “books” is “sijil,” (*) which means:

        1. scroll
        2. book
        3. register
        4. registry
        5. record
        6. list
        7. note
        8. log

        The universe will be rolled up like a scroll is rolled up, indicating the universe is flat.

        http://islamic-replies.ucoz.com/Universe_Is_Flat.html

        What was found out in recent years.

        “The simplest version of the inflationary theory, an extension of the Big Bang theory, predicts that the density of the universe is very close to the critical density, and that the geometry of the universe is flat, like a sheet of paper. That is the result confirmed by the WMAP science.”

        “We now know that the universe is flat with only a 2% margin of error.”

        Source: http://map.gsfc.nasa.gov/universe/uni_shape.html

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      • I thought I would add this about the Big Bang. Also life comes from water.

        “Have those who disbelieved not considered that the heavens and the earth were a joined entity, then We separated them, and made from water every living thing? Then will they not believe?” (Quran 21:30)

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      • I thought I would add this about the Big Bang. Also life made of water.

        “Have those who disbelieved not considered that the heavens and the earth were a joined entity, then We separated them, and made from water every living thing? Then will they not believe?” (Quran 21:30)

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      • Well, given the options listed above (and not even considering the implied ones) there are at least forty different variations of what that passage MIGHT mean. 😉

        And as for the ‘new creation’…..it must be pointed out the bible is full of such ‘promises,promises’.
        (and even one botched attempt if you count the Great Flood)
        And given the local politics (and building-permit system) I’d be betting heavily against the ‘New Jerusalem’ thing. (Unless, of course, god could prove he was a jew…which wouldn’t do much for the moslem cause!)

        Talk’s cheap.

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  2. ‘The law is the law is the law’, to (mis)quote Gertrude.
    Would it be gauche to point (again) out that the sheeple who vote and pay taxes are ultimately responsible for the rules we all labour under?

    Apparently Jesus told them to.

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