YouTube just hit the big red button in its fight with musicians over streaming music.
Any artist who doesn’t want to join YouTube’s new ad-free music service will be scrubbed from the site entirely, the company said. The service, which will show you ad-free songs for a small fee, has been in the works for a while, but some artists are not happy with the financial arrangements YouTube is proposing.
YouTube’s head of content and business operations told the Financial Times that artists who aren’t happy with the new rules, including Adele, the Arctic Monkeys and Jack White, will be blacklisted from YouTube in “a matter of days.”
The Arctic Monkeys were one of the first bands to gain fame through the Internet.
Google plans to begin testing ad-free YouTube among Google employees in the coming weeks.
The new streaming music service will help musicians make even more money off of YouTube, the company told The Huffington Post in a statement. However, YouTube hasn’t publicly disclosed the terms of the deals surrounding the new service. The website is already the world’s largest online streamer of music.
Of all the music labels that have previously signed deals with YouTube to share ad revenue, only 5 percent of them have not yet signed up for the new service, a YouTube spokesperson told the Huffington Post.
Making matters even more confusing, different artists sign to different labels in different countries. And that means that a musician’s work might soon be available in one country but not another, a YouTube spokesperson told HuffPost.