MUSLIM retail and consumer groups in Malaysia have called for a boycott of products made by Britain-based confectioner Cadbury and its parent Mondelez International Inc, after two chocolate varieties were found to contain pork DNA.
Cadbury Malaysia recalled the Dairy Milk chocolates after the finding by Malaysian authorities in a random test.
Cadbury Malaysia only sells to the local market. Mondelez’s Malaysia sales are a small fraction of the around 15 percent of its revenues that come from the Asia-Pacific region, but concerns over halal standards could jeopardize sales in bigger Muslim markets, such as Indonesia and the Middle East.
A Muslim retail group said the 800 stores it represents would be asked to stop selling all products made by Cadbury, Mondelez and U.S. food giant Kraft, which acquired Cadbury in 2010 in a $19-billion deal.
Cadbury Malaysia said in a statement this week that it was working closely with the Islamic Affairs Department to ensure its products meet halal guidelines. It said the authorities were running more tests and would announce the results within a week.