HERE ARE Social researcher McCrindle Research’s seven Trending Words of 2014.
Australia’s longevity has hit new records with life expectancy at birth exceeding 80 years. But not only are Australians living longer, they are also working longer, active later and looking younger in lifestyle than previous generations at the same age. So meet the downagers: a generation of retirees who may be downsizing homes but not downsizing lifestyles.
This is where hobbies become entrepreneurial – turning interests into income earners. From yoga teaching to eBay selling to scrapbooking to personal training – many Australians are turning their passions into dollars. Australia has always been an entrepreneurial nation, and now people are turning their spare rooms and spare hours into home-based businesses that have lifestyle benefits and provide some earnings as well. In the last 4 decades the proportion of the workforce employed on a part-time basis has tripled from 1 in 10 workers in the early 1970’s to 1 in 3 today. Australians are using their extra time not just for work-life balance but in many cases are earning an income from the downtime – hence the rise of the hobbypreneur.
Older Australians are online and on board the latest technologies just like their younger counterparts. Equipped with smartphones, tablets and apps, Australians aged over 65 may be retired, but their also wired – and increasingly wireless! These Google grandparents are the most tech-savvy seniors ever and are adept at Skyping their grandchildren, Facebooking the family and even doing a bit of Candy Crush on the side!
Australian teenagers consume more than 10 hours of screen time per day in around 8 hours of time – such is their multi-screening behaviour. While they share the teenage lifestage that is a rite of passage for every generation, they are moving through these formative years in a unique era – and a screen-saturated one. Also called the i-Gen, the click-n-go kids, Generation Connected and the digital integrators, technology is key to their lives and futures.
In recent months FOMO (fear of missing out) has been given a counter reaction: for many it is JOMO (joy of missing out) that they experience. Knowing that you have avoided that conference dinner or work function and are comfortably ensconced on the lounge at home gives JOMO to many.
The use of a smart phone in a store to do online shopping, check prices, or to take photos of items to compare online is called showrooming. More than half of all Gen Ys have done some showrooming, highlighting how the divide between the online world and the real world is getting further blurred.
If you have left your mobile at home for a day or run out of battery along the way – you know the feeling of being landlined! After the arrival of email, posted letters became “snail mail” and in this era of the ubiquity of mobiles, any tethered phone in this wireless world has the effect of landlining us.