Simple but brilliant


WHEN Cynthia Koenig, a young social entrepreneur from New York, learned that millions of girls and women around the world spend hours each day collecting water from distant sources, she decided to create a new way to help people in poor communities transport water and it’s called the WaterWheel.

Koenig’s WaterWheel allows people to roll water in a 50-litre container versus carrying it in 5 gallon (19 litre) jugs. Koenig estimates that the WaterWheel can save women 35 hours per week in water transport time, as well as prevent the physical strain that comes from balancing 40 pounds of water on top of their heads for hours each day.

Every day around the world, over 200 million hours are spent each day fetching water, often from water sources miles from home, and this task usually falls to women and girls. By freeing up valuable time, the WaterWheel allows women to spend time on income-generating activities that can help pull her family out of poverty. The time savings also means that there is a greater likelihood that girls will be allowed to stay in school, further reducing the rate of intergenerational poverty.

After receiving a $100,000 Grand Challenges Canada prize to develop the WaterWheel, Koenig founded a social enterprise company, Wello. The company is in an early stage of development and has been piloting the WaterWheel in rural communities in India. Koenig also plans on continuing to make the WaterWheel itself more useful by adding in filtration, drip irrigation kits, even a cell phone charger that uses the rotation of the wheel to charge the battery of the cell phone and give people more access to essentials like communication and education.

To learn more about how to support her work, visit Wello’s website at


7 thoughts on “Simple but brilliant

    • In the time Hitler came to power in Germany, he introduced similar law in Germany about the Jews. No one had protested, no nation came to rise it to the public scrutiny. And so Hitler had free rein not only in Germany, but later all over Europe. Can Do Newman have introduced same law singling out a group of people rather than punishing crime. Does anybody protests? Only the bike riders themselves do. Once a precedent is created in law, it will be easy to adapt it to any group of people. Very slippery slope giving politicians such power. Aren’t they public servants? Does a servant create a law without the consent of the people?


  1. I love reading about these simple innovations that help the poor. Hopefully one day soon these people will be able to just turn on a tap!


    • What’s to stop them turning on a tap now, Kate?

      Reminds me of the story about the Soviet troops (mostly from the Far Eastern Divisions) who stormed into Eastern Germany near the end of the war.

      So impressed were they with the mod-cons that almost every tap and light-globe was ‘souvenired’ for installation in their shacks when they got back home.

      One assumes they, too, were ‘believers’ in miracles.


      • Lol at the the storing away of souvenirs.

        As to why they don’t do that now, I don’t know Dabbles but I’d like to know. What’s stopping it from happening?


      • Only a guess, Kathleen…(What’s stopping it from happening?):-
        Perhaps they can’t find any taps and globes to steal??


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