NINE out of 10 people admit they regularly go through a day without performing a simple act of kindness to another person, a British study has found.
Almost a quarter of the population admit that they cannot even remember the last time they went out of their way to show kindness to someone else.
Meanwhile a third of people say they have never considered performing an act of kindness for an older person – many of them because they say they cannot “relate” to other generations.
The finding emerge from polling commissioned by the charity Friends of the Elderly which is running a campaign to combat loneliness among older people at Christmas.
Around half of all over 75s in Britain live alone and a million elderly people suffer serious loneliness.
The survey found that more than 90 per cent of older people regularly go through a day without a single act of kindness.
When members of younger generations were asked why they would not perform an act of kindness towards an older person, 16 per cent said simply that they were “too scared”, one in seven claimed they could “not find the time” and just over one in 10 said they could not relate”.