BILLBOARDS emblazoned with images of a heavily tattooed Jesus Christ are causing a stir in a Texas city.
Part of an ad campaign by Christian outreach group JesusTattoo.org, the billboards show a pictorial depiction of Jesus with words like “Outcast,” “Addicted,” “Hated” and “Faithless” stamped on his body. According to the Christian Post, more than 50 such billboards have been erected in Lubbock, Texas, thus far.
“The message is a simple one, Jesus’ love is transformative,” Ashleigh Sawyer, media relations coordinator for Jesus Tattoo, said of the campaign. “He loves us unconditionally and no matter what you’ve been marked with, faith in Him and love for others will transform us.”
JesusTattoo.org, which is said to be unaffiliated with any religious organization, insists that the images are there to spread a positive message.