Is this ad offensive or bold?

islamad0

A NEW Diesel jeans ad features a heavily tattooed, topless white woman wearing a redesigned, denim burqa.

The slogan next to her: “I Am Not What I Appear To Be.”

Racist and condescending are among the criticisms that have been leveled at the ad, created by Nicola Formichetti, former stylist to Lady Gaga, who made waves last month with her song “Burqa.” But others, including a female Muslim marketing consultant who advised Diesel, said the idea was to make people question assumptions and stereotypes.

“This was to challenge that idea that when you see a woman in a burqa, or niqab or even hijab, that you assume certain things about her,” said Ameena Meer, an observant Muslim and founder and principal of Take-Out Media, the consulting firm that advised Diesel.

Not everyone sees it that way. Sana Saeed, senior editor at the Islamic legal news website Islawmix, tweeted that she has dreaded the day when capitalism would consume the veil.

And Shruti Parekh, a videographer and member of the South Asian Women’s Creative Collective, wrote that the ad is “rife with Islamophobia and attacks on the Muslim world.”

Angel Millar, a writer specializing in religion and symbolism, said Western fashion has long been influenced by Islamic culture, and the Diesel ad was just the latest example.

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14 thoughts on “Is this ad offensive or bold?

  1. This is probably offensive to Muslims and bold or edgy to Americans who have no problem with the religion. It is a PC, “don’t judge me bro” hipster ad from the same kind of people who put Che tee shirts on the backs of American young people.

    I think making Islam hip and cool to young people who lack discernment is a dangerous thing.

    Burquas do not conceal cool tattooed white women that should be accepted without judgement, they conceal oppressed second class citizens and victims of Shariah Law we should know the truth about.

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    • If they conceal oppressed second class citizens and victims of shariah law, how come that intelligent muslim women are in favour of the burka? In other Islamic articles we have had the same names quoted above actually speaking out in favour of the burka.

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  2. I dislike the burqa immensely. To me it is an insult to women. It is like saying we are vile and should be hidden.

    Having said that though, I don’t particularly respect people who take pot shots at a people’s culture, even if I disagree with it.

    I also hate tattoos lol

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  3. hm…(” It is like saying we are vile and should be hidden.)
    …..Sorta like ‘taking the veil’ and getting thee to a convent, hey?
    …….or ‘putting on one’s face’ and hiding behind it, even?
    Isn’t the (ahem!) ‘virgin’ Mary most often depicted in a loose, full body-covering cloak and head-veil?
    (her kid, too, come to think of it! 😯 )

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    • I don’t really like veils either.

      Mother Mary probably followed the custom of the day. Do you know for sure whether she would wear a veil today if is not a required custom?

      Better to veil your heart than to veil your head.

      I see some women wearing a veil so as not to attract (and I think that is fair enough), but then they may wear attractive make-up, jewellery, clothes (not necessarily form fitting, but I have seen skinny jeans and a veil).

      Everyone has their own way of representing conservative dress. I would absolutely hate to have to wear something on my head, or go back to the days where we had to ride a horse side saddle, with ankle long dresses and petticoats. What a bloody pain. All so that men can keep it together. Why don’t the men just put a bit more effort in (as many do today).

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  4. SWearing a burqa is a bit like posting comments here - you become known for your mind and spirit rather than your appearance. What you reveal to your family is broader, and I see no reason for it not to include tattoos. on said:

    Wearing a burqa is a bit like posting comments here – you become known for your mind and spirit rather than your appearance.

    What you reveal to your family is broader, and I see no reason for it not to include tattoos.

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